Whether you call them Web seminars, Webinars, or Webcasts, American Management Association has produced dozens of online events which have been attended by thousands of business executives.

While Webcasts are a cost-effective way of generating leads and building relationships, they’re actually difficult to do well. The truth is that they have their own quirks and require a lot of preparation.

In this FREE Webcast, the AMA New Media team will explain the specific steps we take to create, polish, and deliver our Web programs.

What You Will Learn
In this session, you’ll hear some of the rules of thumb AMA has developed over the years to create and deliver Web programs, including:

How to define outcomes that will guide the program development process

Steps involved in event creation, delivery, and follow-up
Critical components required to create an engaging Webcast experience
Ways to build your audience
A step-by-step pre-production checklist
What it takes to “run the show”
Key post-production practices
This Webcast is designed to help everyone involved in planning, managing, or presenting Web events. So if you are currently developing web programs for your business or are considering getting started with them as a new communications medium, this is one program you’ll want to attend!

Kevin Lee is the Production Manager at AMA’s New Media Lab.
Doug Sohn is the Marketing Strategist/Co-Producer at AMA’s New
Media Lab.
Dave Summers is the New Media Producer at AMA’s New Media Lab.

Meeting Number:
17275-00001

Fee:
Complimentary. Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Sponsor: American Management Association

For more information and to register, click here.

http://www.amanet.org/training/webcasts/webcasting-the-ama-way.aspx?pcode=DQ8&wm_tag=email&spMailingID=2756318&spUserID=MTgyMTcxODM3NjQS1&spJobID=78735010&spReportId=Nzg3MzUwMTAS1